Ads and landing pages
We build a fast page for each offer you advertise, plus ads in your style that say only what you approved. Leads reach your CRM or job software with the ad that brought them, where your software allows outside connections.
Free process analysis, with your solution design within 2 business days.
From the ad to a lead in your CRM.
- 1
We make the ads and a page for each offer.
Ad images and short videos in 9:16, 4:5 and 1:1, with copy for Meta and Google search ads and the page each ad points to. They're made from your own photos, and every line comes from claims you approved, with what backs each one.
- 2
You approve them, and you or your marketer run them.
You see each ad next to its page, then approve it or ask for changes. We hand over the files and copy, and you or your marketer pick the audience and budget and run them from your own ad account.
- 3
Someone taps the ad and sees the same offer.
The page repeats the ad's headline, with a short form and nothing that leads away. Their request is saved with the campaign, the ad and the click ID that brought them.
- 4
The lead lands in your CRM with its ad.
It arrives in your CRM or job software, marked with the ad that brought it. Meta gets the lead from the page and from our server with one event ID, so it's counted once, and the Google tag records it for Google Ads.
What changes for you.
Every ad leads to its own offer.
Each offer gets a fast page that repeats the ad's headline, so people land on what they tapped.
Leads arrive with their ad.
Each one reaches your CRM or job software marked with the ad that brought it, where your software allows outside connections.
Meta and Google learn which ads bring leads.
The Pixel, the Conversions API and the Google tag send your leads to Meta and Google, and we test them with a lead from each page before launch. Leads from browsers that ask not to be tracked still reach your CRM but aren't sent to Meta or Google.
Your ads say only what you can back.
Every line comes from claims you approved, with what backs each one kept beside it.
How we build yours.
- Explain.
Tell us what you advertise, where your leads go today and who runs your ads, by voice or text.
- Map.
We map your offers, the claims you can back, your CRM or job software and your Meta and Google accounts.
- Design.
We design a page for each offer, the ads in each size and which events Meta and Google get.
- Build.
Approve the design, and we build the pages and the first set of ads, connected to your CRM or job software. We send a test lead from each page before you run anything.
Questions.
Doesn't my ad account or website builder already do this?
Often, yes. Many ad platforms can make new versions of the ads you upload, and many website and page builders make an offer page with a form. If yours fits how you work, your solution design says to turn it on, and we build nothing or only check your tracking. We build when leads must land in your CRM or job software with the ad that brought them, when the Pixel, the Conversions API and the Google tag must agree and be tested, or when every ad has to stick to claims you approved.
Do you run my ads?
No. We hand over the approved files and copy, and you or your marketer choose the audience and budget and run them from your own ad account, where your ad spend stays. We don't ask for access to publish or change your ads. We make each new set of ads for you, and your solution design says how later offers are priced.
Who stands behind the claims in my ads?
You approve a list of the claims you want to make, with what backs each one, such as your license, a price list or a warranty. Every line in your ads comes from that list, and your approval is kept with each ad. The FTC says advertisers need proof before an ad runs, and the agency that makes the ad has a duty to check that proof too, so a claim without backing stays out.
What if I advertise housing, jobs or financial services?
For these ads, Meta doesn't let you narrow by age, gender or ZIP code, and it turns off lookalike and saved audiences. Google has the same age, gender and ZIP code rule in the US and Canada for housing, job and consumer finance ads. Your solution design tells you which category to choose when you set up the campaign, and the ads and page avoid lines that suggest anything personal about the reader.
Will Meta label my ads as made with AI?
Meta may add an AI info label to ads made or edited with generative AI, including its own tools. We make your ads from your own photos with type and motion graphics, without generated people, places or voices. If an ad ever uses a generated element, we tell you before you approve it that Meta may label it.
What do I need to have?
Bring the offers you want to advertise, the claims you can back, your logo and colors, and real photos of your work, with your customer's OK where a face, home or license plate shows. On Meta, someone with full control of your business portfolio gives us access to your Pixel or creates a Conversions API token in Events Manager, and on Google your Ads admin adds the lead conversion using our steps. An admin approves the connection to your CRM or job software, and since some only allow it on a higher plan, we check first. We also need DNS access for the page's address, a line in your privacy policy naming the ad platforms you share data with, and to know who runs your ads.
Where is my data kept?
Your information is kept in a database set up only for your business, never shared with another client's.
What do ads and landing pages cost?
The price depends on what we build, and your solution design includes a fixed price for the build. Nothing starts until you decide to go ahead, and the process analysis and solution design are free. Running costs such as hosting, your database and storage for your ad files are covered by a monthly plan sized to your business and expected usage. Optional support is separate, and your solution design lays out both before you decide.
Get a free solution design for one process.
Tell us how your ads bring in leads today, and get your solution design within 2 business days.
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