Email and text marketing
We build software that drafts your newsletters from what happened in your business and writes personal notes to past customers who haven't booked in a while. You approve them from your phone, and they go only to people who agreed to hear from you.
Free process analysis, with your solution design within 2 business days.
From your month to a customer's reply.
- 1
We find past customers who haven't booked.
What happened this month comes from your job software, point-of-sale or invoices where they let outside apps connect, plus the offer you picked. Then we find past customers with no visit in the window you set, such as 9 months. Anyone without a consent record is left out.
- 2
Drafts name their last service and your offer.
A newsletter is drafted from your month, and each past customer gets a note naming their last service and the offer you picked. If they don't reply, a short follow-up can go later, up to a number you set. Drafts follow your past emails and are told to use only your offers. Every email carries your business's postal address and an unsubscribe link.
- 3
You send, edit or skip each one.
You get an email with a link to the drafts waiting for you. Open it on your phone and send, edit or skip each one. After the first month, you can let a fixed template you approved send on its own, with no AI wording and never an offer with an end date.
- 4
It reaches people who agreed, and replies reach you.
Approved emails go only to people with a consent record, from your email tool or your own domain. Texts go only to customers who agreed in writing, with a way to opt out by replying STOP, and we register your texting number for A2P 10DLC as US carriers require. A reply comes straight to you, and when it comes through us, that customer's next note stops.
What changes for you.
Customers hear from you regularly.
Each newsletter starts from the work you finished and the offer you picked, so there's no blank page to fill.
Past customers get a reason to come back.
Each note names what they had done last and carries your offer, with a link to book or a reply that reaches you.
Nothing goes out until you say so.
Each draft waits for you to send, change or skip. After the first month, you can let a fixed template you approved go out on its own, with no AI wording and no offer that ends.
One opt-out list covers email and text.
Anyone who unsubscribes or replies STOP gets no more newsletters or notes from anything we send, by email or by text.
How we build yours.
- Explain.
Tell us how you keep in touch with past customers today and the offers you'd give, by voice or text.
- Map.
We map where your customer history and your list live, and who agreed to hear from you.
- Design.
We design the newsletter, the notes to past customers, how long without a visit before a note goes and how you approve them.
- Build.
Approve the design, and we build it, connected to your email tool and customer records where they allow it.
Questions.
Doesn't my email tool or job software already do this?
Often, yes. Many email tools, job software and point-of-sale systems send newsletters, and some send offers to customers who haven't come back in a while. If yours fits how you work, your solution design says to turn it on. We build when drafts should start from what happened in your business, when your customer history and your email list live in different tools, or when email and texts need one consent record and one opt-out list with approval from your phone.
Who gets these emails and texts?
Emails go only to people with a record of agreeing to hear from you, such as a signup form or a checkbox on your booking form. Texts go only to customers who agreed in writing, and each one says to reply STOP to opt out. We send texts only from 9 a.m. to 9 p.m. Monday to Saturday and noon to 9 p.m. on Sunday, in the customer's local time, and never for alcohol, tobacco, firearms or cannabis businesses. US carriers require businesses that text through software from ordinary 10-digit numbers to register, which is called A2P 10DLC, and we handle the registration as part of the setup.
What about past customers who never agreed?
They get nothing from what we send. Your solution design shows how many of your customers have a consent record and how to collect more, such as a signup form on your website or a checkbox on your booking and quote forms. Anyone who unsubscribes or replies STOP goes on one opt-out list that we check before every email and text we send.
Who writes the messages?
Drafts are written with AI from your past emails, your services and the words you avoid. They're told to use only the offers you pick and never to add a discount or deadline you didn't choose, and every draft waits for your yes. After the first month, you can let a fixed template you approved send on its own, with only the name, last service and date filled in, no AI wording and never an offer with an end date.
What do I need to have?
Admin access to your email tool if you have one, and access to where your customer history lives, such as your job software, point-of-sale system or QuickBooks Online, or an export from it. We also need your current list with how each person agreed, your business name and postal address for every email, and access to your domain settings so emails come from your own address. Tell us your window, such as 9 months, the offers you'll give and who besides you may approve. For texts, we also need your business details for the carrier registration.
Where is my data kept?
Your information is kept in a database set up only for your business, never shared with another client's.
What does email and text marketing cost?
The price depends on what we build, and your solution design includes a fixed price for the build. Nothing starts until you decide to go ahead, and the process analysis and solution design are free. Running costs such as email sending, texting, AI drafts and hosting are covered by a monthly plan sized to your business and expected usage. Optional support is separate, and your solution design lays out both before you decide.
Get a free solution design for one process.
Tell us how you keep in touch with past customers today, and get your solution design within 2 business days.
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