Sales role-play AI agents
We build AI buyers your sales team practices on out loud. Each buyer is built for your industry and the kinds of buyers you sell to, and set up from your company's own documents. Every session is scored against your playbook, with the line behind each pass or miss.
Free process analysis, with your solution design within 2 business days.
From your playbook to a scored practice call.
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We build your AI buyers and the scorecard.
We turn the steps of your sales playbook into a scorecard, and you approve it. If nothing is written down, we write it with you from your best calls. Each AI buyer is built for your industry and a kind of buyer you sell to, set up from your company's own documents, prices and services. It's set up to raise the objections your team hears and the competitors customers mention.
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Reps practice out loud.
A rep picks a scenario and how hard the buyer pushes, then talks it through with the AI buyer by voice in the browser, on a computer or a phone. Before their first session, each rep acknowledges a written notice about what's recorded and who sees scores.
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Each session is scored against your playbook.
The AI is told to quote the session for every pass or miss and to say a step didn't come up rather than guess. The rep gets the scorecard with one thing to try next time, and you or a manager can mark any score wrong.
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Reps see what to work on, and you see the team.
Each rep gets a short email with one or two things to work on and a scenario to practice next. You see which playbook steps the team misses most in practice. We build scores for coaching, with no rankings for pay or discipline.
What changes for you.
New reps practice before real customers.
They work through your hardest objections with an AI buyer set up like your own customers before they take a live call.
Practice uses your own objections.
Buyers are set up to bring up your prices, your competitors and the questions your customers ask, from the documents you give us.
Feedback points to the moment.
Each pass or miss comes with the line from the session and when it was said, so a rep knows which moment to change.
Practice follows the steps your team misses.
You see which playbook steps reps miss in practice, and those steps come back to each rep as a suggested scenario.
How we build yours.
- Explain.
Tell us how your team sells and how new reps learn today, by voice or text.
- Map.
We map your playbook steps, the kinds of buyers you sell to, the objections they raise and the documents that explain your services.
- Design.
We design the AI buyers and their scenarios, the scorecard, what each person sees and the notice for reps.
- Build.
Approve the design, and we build the role-play agents and the scorecard, for practice in the browser on a computer or phone.
Questions.
Doesn't my phone system or sales software already do this?
Usually not. The phone system, CRM and sales tools you already use may record calls and write transcripts, and some score them, but they don't build practice buyers for your company. We build role-play agents set up from your documents, your industry and the kinds of buyers you sell to, and score each session against your own playbook. If all you need is to read back real calls, your solution design says to turn that on in the tool you have.
How real do the buyers sound?
They talk with your reps by voice and are set up to raise the objections, prices and competitors your team hears. You choose how hard each buyer pushes in each scenario. We don't promise they pass for a person. Before launch we test every scenario, you try the buyers yourself, and you approve them before your team uses them.
Who sees the scores?
A rep sees their own sessions and scores, and managers see their team. Before their first session, each rep reads a written notice about what's recorded, who sees scores and how long they're kept, and acknowledges it in the app. You or a manager can mark any score wrong. We build scores for coaching, with no rankings for pay or discipline.
What do I need to have?
We start from your sales playbook, or from two or three of your best sales calls and time with you to write one. We also need the kinds of buyers you sell to, the objections they raise, your prices or price ranges and the competitors customers mention. Documents that explain your services, such as price sheets, past proposals or FAQs, go into setting up the buyers. Last, you give us your list of reps and managers, and you approve the scorecard, the buyers and the rep notice.
Where is my data kept?
Your information is kept in a database set up only for your business, never shared with another client's.
What do sales role-play AI agents cost?
The price depends on what we build, and your solution design includes a fixed price for the build. Nothing starts until you decide to go ahead, and the process analysis and solution design are free. Running costs such as practice minutes with the AI buyers, AI scoring, email and hosting are covered by a monthly plan sized to your business and expected usage. Optional support is separate, and your solution design lays out both before you decide.
Get a free solution design for one process.
Tell us how your team practices sales calls today, and get your solution design within 2 business days.
Start free